The Amazon Private Label Guide

What is Private Label?

"Private Labeling" is taking an already existing product and re-branding it with your own logo and design. Large retailers such as Walmart, Target and Sears have been offering private label products to their customers for years. When launching a new product, it can be much more cost effective for a retailer to partner with a manufacturer who is already producing that product versus creating the product from scratch. A great example of private label in action is Target's Up & Up Brand.

Target knew customers were already purchasing sunscreen from their stores; so Target partnered with a sunscreen manufacturer to offer a more cost effective solution for their consumers.

However, private labeling is much more than just slapping a logo on a pre-existing product and calling it your own. Those who are successful at private label understand how to research and uncover hidden opportunities within a market while adding value that truly resonates with the customer.

In this course, I will show you how to source products that are already making money online and develop your own unique version to be sold on Amazon and other marketplaces!

A Little About Myself:

I’ve been in the e-commerce space for over 10 years; I started by selling sneakers and reptiles online at the age of 15. By 21, I launched “Jimmy Kicks”, a crowd-sourced shoe brand funded by The Quicken Loans Family of Companies. Fast forward 6 years - I’m living in Houston, working a sales job, earning great money, but still not satisfied. I've always had a desire to travel the world but my job didn’t give me the flexibility to just pick up and go as I pleased. Within two years I took the experience I gained from my past e-commerce ventures and began launching products left and right. The journey wasn't easy, in fact the first few products I launched didn’t do too well (one actually caught on fire). Regardless, my desire for financial freedom gave me the drive to push forward.

After countless hours of research, hitting my head and honing my skills I got pretty good at successfully launching and selling products online; many of which are still earning over six figures annually. The Amazon FBA business model has allowed me to quit my job and begin traveling the world full-time. My wife and I are currently exploring Chiang Mai, Thailand where we run our entire business from our laptops. I seriously believe that if I can accomplish this, anyone can. With a little hard work, dedication and resilience, anything is possible!